ANASTASIA BEVERLY HILLS
Romanian-born beauty entrepreneur Anastasia Soare launched her namesake brand with a Beverly Hills flagship salon in 1997 and the company’s first product line in 2000. Rooted in the sacred geometry of the Golden Ratio, Anastasia Beverly Hills creates prestige cosmetics for a passionate prosumer audience.
Soare was first to introduce brow shaping and products based on her patented Golden Ratio Eyebrow Shaping Method, and is widely credited for fueling the multi-million dollar business that surrounds the category. Popularised through customer relationships with some of the world’s most recognisable faces, the “brow revolution” she ignited has become a landmark contribution to beauty history. In 2014, Anastasia Beverly Hills debuted its new colour makeup line on Instagram, cultivating a relationship with customers focused on product education, artistry, and responsiveness in delivering the “ultimate polished look” for which the brand is known. Anastasia Beverly Hills has received industry-wide recognition for digital innovation and numerous accolades for products such as cult-classics Brow Wiz, Contour Kit, and Liquid Lipstick.
Anastasia Beverly Hills is committed to cruelty-free product formulation, testing, and development.